PS Srijan Corporate Park, Tower 2, Unit 803,

Block GP, Sector V, Salt Lake, Kolkata - 700 091

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Cases and Insights

The objective of our study of rural areas in and around the district of Bankura was to identify the true problems faced by the community, assess the effectiveness of government schemes, and recommend sustainable solutions – conventional and unconventional – for the potential funders and key stakeholders, among other opportunities...

When a regional FMCG company faced a decline in sales in a segment despite a positive market growth and textbook retail store strategies failed to bring positive changes, it was time to look beyond the conventional and ...

When a real estate developer -- present in the industry for thirty years -- operating in the north-eastern states of India faced a dilemma on evaluation of options to optimally use a multi-acre land and how to proceed with the...           

When a local company, expert in manufacturing and sales of industrial components, decides to go national, its

success depends on the adaptability of its capabilities to the complexities of inter-state supply chain...

When a family-run B2B FMCG firm in a tier-II city considers options to launch an independent brand without losing relationship with existing suppliers, it calls for changes on multiple fronts and those involved substantial risks...

A grocery chain was targeting to make an entry into online domain; the primary objectives were increased revenue and wider reach profitably. There were multiple models to consider, numerous parameters to factor, varieties...

A Kolkata-based startup manufactured and sold natural fruit juices in sub-premium category. Two years into the venture, the firm was not able to get the traction it targeted. The firm was not sure why the shifting...

Our very recent association was with the CEO of an FMCG firm. PARMANU, as we may call him, is the Marketing Director of his division. An introvert and someone with high expectations...